Rolex is clearly known for its popular fine watch brand in the world. Long been known as a maker of superior watches, Rolex invented several big watch concept.

• First “Certified Chronometer”
• First Effective “WaterProof”
• First Dust-proof Watch Casing
• First Wristwatch with an automatic changing date

Yes Rolex is a luxury watch, however they are some myth that you need to know about it.

1.Rolex are individual handmade watches

Most Rolex watches are mass-produced by factory machines using technique pioneered and patented by Rolex. Rolex makes a million watches a year. Well, they do have some extremely high-end models and limited editions watches that are handcrafted.

2.Rolex watch take a year to make.

In line with the first myth. Mass-produced unless it is the super high-end model or special edition.

3.Rolex watches have high resale value

Just like you buy a new car, watches do lose value over time and are not god investment unless you really expert in the market that you are investing in.

A fine wristwatch can be resold for about 40% to 80% of a new watch price.

Do not be misled by statement that some branded watches have a higher resale value” and thus will be a good investment. Only truly rare and special watches will gain value, if not almost all watches value will depreciate over time.

Sure, there are many stories of watches that are worth much more than was paid for them years ago. But as described above, do not let general statements and shallow analyses mislead you on what truly is or is not a good investment. Again, watches are seldom a good financial investment–and then only for the people who are truly lucky, truly knowledgable or are dealing with one of a few very high-demand watch models.

For example, someone asked about a Omega Speedmaster Professional bought in 1969 for $300 which today sells in good condition for a minimum of $1000. Sounds like the watch has more than tripled in value by looking at just the raw numbers. But has it really? Let’s look at the same scenario converted to “real dollars.”

Based on the CPI in the USA, $300 in 1969 translates to about 4.7x as many dollars in 2000. So spending $300 on a watch back then is equal to buying a $1400 watch today. If that watch is now worth at least $1000, then it has retained over 70% of its real value. In “real” terms, that watch has only cost 400 modern dollars (plus maintenance) for 31 years of enjoyment. Quite respectable, but certainly not the astounding “tripled in value” story that it initially appeared.